TRADE SHOW
Make contacts!

pickablue – the digital exhibition bag for your customers

Awaken the collector’s instinct in your visitors! The pickablue digital exhibition bag provides trade show organisers with a powerful tool for lead generation and takes them one step closer to digital transformation.
pickablue – make things talk!

Make contact with a single click

With pickablue, visitors can now collect their favourite new products effortlessly with their smartphones and then contact the exhibitor with a single click to request more detailed information. Exhibitors can use pickablue to send incentives to interested customers, which they can redeem with their next order.
This way, you create incentives for the trade show visitors – and your exhibitors generate valuable leads at the same time.

Product info à la card

Awaken the collector’s instinct in your visitors!

pickablue presents the information in a uniform card format – similar to a playing card. This has the advantage that all the collected cards can be compared with each other across exhibitors. The cards can be directly populated via smartphone with texts, photos, animations, videos or audio data and updated in real time.

pickablue loves all media

Easily link real products with digital information and use the entire media spectrum to convince your customers to buy your products and services.

Smart communication

How can you guarantee that people will really use the service?
Through targeted communication before and during the trade show!
We assist the trade show operator or exhibitor in communicating the digital service during the run-up to the event, so that your visitors and customers immediately recognize the benefits. Whether it’s an animated simple story, a mailshot or an attention-grabbing print campaign – we’ll make sure your pickablue project is a resounding success.

Smart stickers

Do the visitors have any idea what they’re supposed to do?
Sure they do: pick the blue things!
pickablue isn’t just a product name, it’s an invitation. To make sure your trade show or exhibition visitors notice the places where things can be “picked up” in the turbulent trade show environment, we’ve developed the pickablue stickers.

Smart stickers

Do the visitors have any idea what they’re supposed to do?
Sure they do: pick the blue things!
pickablue isn’t just a product name, it’s an invitation. To make sure your trade show or exhibition visitors notice the places where things can be “picked up” in the turbulent trade show environment, we’ve developed the pickablue stickers.

Smart incentives

How are customers encouraged to collect?
Through attractive goodies.
Small gifts help maintain a friendship and promote customer loyalty. Reward your visitors when they pick up your new products digitally.
With pickablue you can create vouchers that your customers can redeem at the stand or after the show.

How it works

Erweitern Sie jetzt Ihren Ausstellerservice um eine digitale Komponente mit echtem Mehrwert, den Sie bereits bei der Standbuchung als „Package“ mit anbieten.

1. Freischalten

Ihre Aussteller erhalten das pickablue-Starterpackage mit Aufsteller und Aufklebern. Über einen Zugangscode können sie das pickablue TMS freischalten.

2. Befüllen

Danach können neue Produktkarten angelegt und mit entsprechenden Produktinformationen ganz einfach über das pickablue TMS befüllt werden.

3. Verknüpfen

Im Anschluss müssen nur noch die entsprechenden Exponate mit pickablue-Stickern versehen und mit den digitalen Cards verknüpft werden. Fertig.

Here are the rewards!

Benefits for the exhibitor

  • a digital tool for professional lead generation
  • reduced printing costs
  • multiple evaluation options
  • data protection compliant
  • easy internationalization via links to translation services
  • export interface to common CRMs or CSV / Excel
  • can be upgraded as a training tool for stand personnel
  • offline capability – no losses due to lack of internet connection

Benefits for the trade show

  • attractive exhibitor service
  • an important component for your own digitalization strategy
  • no additional hardware required (functions via smartphone)
  • multiple evaluation options incl. trend recognition
  • digital alternative to the printed newspaper
  • gamification for visitor management

Benefits for the visitor

  • digital exhibition bag – usable via smartphone
  • extremely user-friendly
  • multilingual options
  • anonymous collection as default (GDPR-compliant)
  • easy to contact exhibitors/manufacturers
  • comprehensive sharing features
  • convenient processing of the collected cards

Find out what really interests people

Which exhibition stand had the most visitors? Which product was today’s highlight?
The pickablue app shows you all the trends – in real time.
Exhibitors and trade show operators have the option of a live evaluation of the collected cards – in anonymised form and fully in compliance with the GDPR, of course.

Statistics

Languages used

Picks and leads from the current show

Pick highlights of the day

3 starke Argumente

pickablue-packages

  • vorkonfigurierte picka-sticker mit NFC-Chip und QR-Code
  • aufmerksamkeitsstarke Aufsteller in unterschiedlichen Materialien
  • hochwertige Stelen für größere Ausstellungsobjekte

pickablue-wall

  • umsetzbar als flexibler Einzelaufsteller oder Komplettwand
  • als zusätzliches Servicepaket zubuchbar
  • komplett vorkonfiguriert durch pickablue

pickablue-team

  • Beratung und Support vor, während und nach der Messe
  • Unterstützung bei Befüllung und Einrichtung
  • Vor-Ort-Messeservice
Save paper
Cut down on some of your trade show costs and present your new products in digital form.
As pickablue is multilingual, your international customers can collect the product information in their own language.